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MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet

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MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet

Description

MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet

Complete the Instruments with Various Measurement Scales Worksheet.

Click on the Assignment Files tab to submit your worksheet.

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

  • Nominal
  • Ordinal
  • Interval
  • Ratio
  • Unidimensional
  • Multidimensional

Type of Measurement

Question

Determine in 525 to 700 words the best sampling procedure.

 

MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet

MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet

Complete the Instruments with Various Measurement Scales Worksheet.

Click on the Assignment Files tab to submit your worksheet.

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

  • Nominal
  • Ordinal
  • Interval
  • Ratio
  • Unidimensional
  • Multidimensional

Type of Measurement

Question

Determine in 525 to 700 words the best sampling procedure.

MKT 441 WEEK 3 Instruments with Various Measurement Scales Worksheet